Capturing Events Through The Art Of Planning
I'm Sarah Alphonso!
Founder of Theory & Time
After spending years developing strategies with C-suite executives at Fortune 500 companies, I discovered my true calling wasn’t in corporate consulting – it was in creating extraordinary celebrations. It’s my business background that makes my approach unique.
When you plan an event with me, you can rely on my analytical mindset, strategic thinking, and sharp eye for detail to help bring your dream celebration to life, making it an experience to remember.
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Our Story
Our name captures our essence:
‘Theory’ is the strategic framework that transforms your vision into flawlessly executed celebrations, while ‘Time’ represents both our planning precision and our appreciation for life’s defining moments.
We speak your language – structured timelines, efficient meetings, clear action items, and regular progress updates. For business professionals who value data-driven decisions and sophisticated execution, we deliver wedding planning that matches your standards. Maintain full visibility while confidently delegating the details. Because your wedding planning should be as refined as your professional life.
Your celebration, expertly managed.
Save 75% of your time
When you work with us...
We handle preliminary meetings to screen for quality & authentic fit with your style
We provide data-driven comparisons ranking vendors based on your specific priorities & non-negotiables
We present only pre-vetted vendors that match your vision & budget
We manage all vendor communication on your behalf, with updates customized to your preferred frequency & format
